CPEW-01
Christopher Wallace
Senior Manager of Email Marketing · CRM & Lifecycle Strategy
◆ Los Angeles, CA → Open to Netherlands Relocation
4x
Email Revenue Growth
200%
Open Rate Lift
$2B
Revenue Driven
25-33%
of Company Revenue
10+
Years Experience
Profile
Results-driven Senior Marketing Manager with 10+ years of experience in email marketing, CRM strategy, and customer lifecycle management. Proven track record of driving measurable revenue growth — quadrupled email revenue at Spokeo and managed email programmes contributing 25–33% of $2B e-commerce revenue at GUESS?. Deep expertise in Salesforce Marketing Cloud, Oracle Responsys, and data-driven segmentation. Holds a Juris Doctor degree, bringing analytical rigour and strategic thinking to marketing operations.
🌐 Languages: English (Native)
🇺🇸 Nationality: American
🇳🇱 Work Auth: Seeking sponsored position or DAFT visa
Skills & Tech Stack
ESP Platforms
- Salesforce Marketing Cloud Expert
- Oracle Responsys Advanced
- Adobe Campaign Proficient
Analytics & Data
- Google Analytics Advanced
- SQL & Data Analysis Proficient
- Tableau Proficient
Technical
- HTML/CSS for Email Expert
- AMPscript / RPL Advanced
- WordPress Advanced
- Excel / Google Sheets Expert
- PowerPoint Advanced
- AI & LLM Tools Proficient
Strategy
- A/B Testing Expert
- Segmentation Expert
- Lifecycle Marketing Expert
- Deliverability Advanced
Professional Experience
Senior Marketing Manager
Spokeo, Pasadena, CA
2021 – Present
- Tripled mailable audience size and quadrupled email revenue through innovative segmentation and targeting strategies
- Designed, tested, and optimized customer journeys in Salesforce Marketing Cloud, aligning strategy with data capabilities
- Led weekly presentations to C-suite executives, delivering key insights on performance and project updates
- Managed external vendor teams (2-3 members per project) to execute high-quality campaigns and strategic initiatives
- Developed and implemented a series of prospecting drip campaigns that led to exponential growth in email channel conversions
Lead Instructor, Digital Marketing
ThriveDX, Remote
2021 – 2023
- Provided university-level instruction on digital marketing strategies, including lifecycle marketing, CRM platforms, web design, digital marketing strategy, and content marketing
- Developed comprehensive curriculum and training materials to guide students through real-world marketing execution
- Delivered hands-on workshops on WordPress, HTML/CSS, email automation, audience segmentation strategies, and campaign performance analysis
- Mentored students on industry best practices, helping them develop skills in digital marketing, customer engagement, and analytics
Senior Manager, Email Marketing
Viking Cruises, Woodland Hills, CA
2020 – 2021
- Achieved a 200% lift in open rates and 300% increase in click activity by shifting from sales-heavy to content-based messaging
- Enhanced email design and layout while training internal teams on best practices for email coding and performance optimization
- Developed automated messaging programs, modernized email templates, and introduced personalization techniques
- Streamlined workflows inside Oracle Responsys, improving campaign execution and operational efficiency
Senior Email Marketing Specialist / Analyst
GUESS?, Inc., Los Angeles, CA
2018 – 2020
- Managed a team of four: two Email Marketing Specialists, one Email Developer, and one Email Marketing Strategist
- Led team transition during leadership turnover, maintaining operational efficiency and strategic direction
- Developed and executed email strategies responsible for 25-33% of the company's $2 billion e-commerce revenue
- Conducted A/B testing, optimized segmentation, and improved automation processes for increased engagement
Digital Marketing Generalist · InMotion Hosting · 2017 – 2018
Marketing Coordinator · Edmunds · 2015 – 2016
Marketing Consultant and Content Writer · Freelance · 2013 – 2015
Education
Doctor of Jurisprudence (J.D.)
Stetson University, Saint Petersburg, FL
2001
Bachelor of Arts (B.A.)
Stetson University, Deland, FL
1998
Professional Certifications
Learn SQL Course
Codecademy
February 2021
Advanced Google Analytics
Google
Ecommerce Analytics: From Data to Decisions
Google
Google Analytics for Beginners
Google
Google Tag Manager Fundamentals
Google
Responsys Essentials Master 2020
Oracle